What Is a LinkedIn Company Page?
A LinkedIn Company Page is your organization’s digital presence on LinkedIn. Whether you run a nonprofit, small business, educational program, or growing startup, having a Company Page helps strengthen your online visibility and connect with your community in a professional and meaningful way.
Using LinkedIn as part of your digital marketing and communications strategy allows you to:
- Share your mission, services, programs, or products
- Highlight your organizational culture and impact
- Connect with clients, donors, volunteers, employees, partners, and vendors
- Promote job openings and future opportunities
- Build trust and credibility with your audience
And the best part? Creating a Company Page is completely free when you already have a personal LinkedIn account.
How to Create a LinkedIn Company Page
Step 1: Create Your Personal LinkedIn Account
Before creating a Company Page, you’ll need a personal LinkedIn profile using your name and email address. Once your personal profile is active, you can create a page for your nonprofit, small business, educational institution, or organization of any size.
Step 2: Access the “Create a Company Page” Option
From your personal LinkedIn profile:
- Click on the “Products” menu (the grid icon with nine dots)
- Scroll to the bottom of the menu
- Select “Company Pages +”
Step 3: Choose Your Organization Type
LinkedIn offers several page options depending on your organization’s structure:
- Small Business (1–10,000 employees)
- Medium to Large Business (10,001+ employees)
- Showcase Page (available after creating your main page)
- Educational Institution
For most nonprofits and small businesses, the Small Business option is the best fit.
Step 4: Add Your Organization Information
A. Identity Information
You’ll be asked to provide:
- Your organization name (under 100 characters)
- Your website URL
- A custom LinkedIn URL
Creating Your Custom LinkedIn URL
Your LinkedIn URL becomes part of your professional branding.
Format Example:
linkedin.com/company/yourorganizationname
LinkedIn URL Guidelines
Keep these requirements in mind when creating your URL:
- It must contain at least one non-numeric character
- You may use lowercase letters, numbers, and hyphens
- You cannot use two consecutive hyphens
- Hyphens cannot appear at the beginning or end
- Spaces automatically become hyphens
- Special unsupported characters may be replaced automatically
- If your organization name is already taken, consider adding:
- Your city abbreviation
- Your founding year
- A short differentiator
For example:
- yourorganization-sf
- yourorganization2026
B. Organization Details
Next, complete your organization details, including:
- Industry or sector
- Organization size
- Organization type (private, public, nonprofit, etc.)
Step 5: Complete Your Company Profile
Now it’s time to make your page visually engaging and professional.
Recommended Elements
Logo
- Recommended size: 300 × 300 pixels
- Accepted formats: JPG, JPEG, PNG
Banner Image
- Recommended size: 1400 × 425 pixels
Tagline
- Maximum: 120 characters
- Keep it concise, clear, and mission-driven
Organization Description
- Maximum: 2,000 characters
- Share:
- What you do
- Who you serve
- Your mission or impact
- Your values and approach
Address
If you work remotely or from home, consider listing:
- Your city
- ZIP code
- Or multiple locations if applicable
Finally, confirm that you’re authorized to represent the organization and click “Create Page.”
Note: If your personal LinkedIn account is brand new, LinkedIn may temporarily restrict Company Page creation.
Step 6: Publish Your First Update
Once your page is complete, publish your first post to begin engaging your audience. This could include:
- A welcome message
- Your mission statement
- Upcoming events
- Community highlights
- Program updates
- Client success stories
- Volunteer opportunities
According to LinkedIn, fully completed Company Pages receive significantly more weekly page views than incomplete profiles.
Understanding Your LinkedIn Metrics (KPIs)
Tracking your LinkedIn performance helps you understand what content resonates with your audience and how your page is growing.
Some important KPIs (Key Performance Indicators) include:
- Page views
- Unique visitors
- Engagement on posts
- Follower growth
- Demographic insights
What’s the Difference Between Page Views and Unique Visitors?
- Unique Visitors: Individual people who visit your page
- Page Views: Total number of pages viewed, including multiple visits and views across services or product pages
LinkedIn also provides audience insights such as:
- Job titles
- Industries
- Company sizes
- Geographic regions
These insights can help nonprofits and small businesses better understand their audience and tailor their outreach strategies.
Creating a LinkedIn Company Page is a simple but powerful way to build visibility, strengthen credibility, and grow your professional community online. Whether you are launching a new nonprofit initiative, expanding your small business, or building awareness for your mission-driven work, LinkedIn can become a valuable part of your digital presence.
If you enjoyed this first post, follow me to receive updates whenever new content is published. Feel free to leave a comment with your company’s custom LinkedIn URL so I can visit your LinkedIn Company Page. Thank you for reading!